How can Lead Intelligence improve your business?

4 advertisers, 8 live campaigns, 30 suppliers, 60 price points and 10 employees. Why use spreadsheets or ineffective software systems, when this can be all be managed automatically? Our Agency License gives you every tool you could possibly need to efficiently manage and optimise all of your lead generation campaigns, all at once! Not a techie? No problem –  all the technical integration needed for suppliers, clients and campaigns will be handled by our specialised team to ensure smooth set-up and operation all day, every day.

For Agencies

Centralise all your campaigns

Improve the efficiency of your performance marketing and your agency by bringing everything together in one easy, comprehensive interface. No more digging into different platforms or spreadsheets to see the bigger picture, just one log-in is all you need.

Control campaign management

In Lead Intelligence you can determine exactly what permissions and information are given to each user so that clients are ring-fenced, opportunities are obvious and your people can focus on the information and insights that are most relevant to them.

Limitless integration options

Whether you are delivering leads directly to your clients’ sales department, routing them to a telesales team or utilising your own CRM software for nurturing and fulfilment, Lead Intelligence integrates seamlessly with any third party system you use.

Build

Custom Creatives

Form

With a plethora of data options and customisations to choose from, build as many forms as you like to make sure that the data you ask for is always right, and always relevant. Using our intelligent form builder, built-in data validation and verification comes as standard.

Landing pages

Build multiple landing pages for your campaigns and programmes to keep engagement levels high. Take advantage of the vast number of customisation and advanced options to maximise click to conversion rates.

Widgets

With our widget builder you can take your data capture into unconventional advertising space, increasing your clients’ reach and the the flexibility of their customer acquisition capabilities.

Banners

Our banner builder unlocks full lead generation capabilities within harder to reach, premium display channels. Using Magnetise’s AdCentre In-Banner technology no demographic is out of reach of your client base.

Overlays

With our widget builder you can take your data capture into unconventional advertising space, increasing your clients’ reach and the the flexibility of their customer acquisition capabilities.

Integrate

Set Up Suppliers and Data Flows

Existing supplier integration

Hundreds of major publishers are already integrated into Lead Intelligence so you can select the most relevant and immediately start delivering leads to your clients and engaging with their prospective customers.

New supplier integration

Make it easy to integrate new suppliers with automated, customised platform integration instructions. Each time a new supplier is added to your clients’ campaigns, we’ll make it quick and easy for them to start delivering.

Existing third-party integration

Lead Intelligence is already integrated with most CRM, sales and fulfilment systems so using the third party platforms you already have in place to understand and power your agency’s lead generation programmes is simple.

New third-party integrations

Any conceivable third party data stream, system or solution can be pulled into Lead Intelligence on a per campaign, account or pan-agency basis to make sure you can always take advantage of other tools and data to optimise your work.

Per-client CRM integrations

Advertisers use a variety of bespoke and off-the-shelf CRM systems. If your agency is having to integrate and work with multiple CRMs, we can help. Just select the different integrations you need for each client account during set-up.

Multiple delivery options

Set up the system to transfer the leads and data you have generated in whatever format, frequency and style your clients require. Whether real-time or weekly batches, simple CSV or integrated CRM, we can help you optimise delivery across the board.

Ad server and network signalling

Stay in control of ad targeting, pricing and serving with Lead Intelligence’s ad server and network signalling technology. You can also take advantage of traditional CPM inventory for clients as our technology correctly calculates the relative eCPM.

Manage

Creative Management

Creative manager

All creative assets, whether built in the system or uploaded, are hosted by Lead Intelligence and are easily accessible and editable. We make it easy to ring-fence, sort and manage assets across your clients and campaigns as well as between suppliers.

Co-registration assets

Create, upload and host your co-registration assets in the platform. Simplify the management, editing and use of co-registration opportunities across your business and control which assets are used by various suppliers according to your clients’ criteria.

Solus emails

Build or upload your solus emails to host and manage in the platform. Simplify the management, editing and use of solus emails across your business and control which assets are used by various suppliers according to your clients’ criteria.

Welcome emails

Build or upload your welcome emails to host and manage in the platform. Simplify the management, editing and use of welcome emails across your business and control which assets are used by various suppliers according to your clients’ criteria.

Banners

Build or upload your banners in any IAB format to host and manage in the platform. Simplify the management, editing and use of banners across your business and control which assets are used by various suppliers according to your clients’ criteria.

Pixel management

Make tracking the efforts of your campaigns’ suppliers simple. Your lead suppliers can set up and manage their own pixel-tracking on the specific accounts, campaigns and creative assets you want them to see and use.

Supplier Management

Supplier set-up

Define, manage and enhance your clients media plans by adding and removing suppliers from our set-up palette according to evolving requirements. Each supplier can then work to the same opportunities and restrictions you have already implemented for each client.

Channel management

Take control of your chosen method of data capture per client and per supplier by enabling email, display, onsite or any other relevant channel restriction within each supplier’s account.

Tiered pricing

Make sure your clients are paying the right price for different types of leads and responses their campaign is generating. Our tiered pricing manager allows you to change, edit and control multiple pricing tiers for each client, campaign and supplier, all in real-time.

Business objectives

Custom KPI builder

Choose from our pre-set list of popular campaign KPIs, or if you or your client finds a new metric or action you want to track, easily build your own custom KPIs to cover any conceivable success barometer.

Event triggered alerts

Identify the KPIs that could affect a client’s success and be warned as soon as something slips. Lead Intelligence can set up and send you real-time email or text alerts whenever a vital KPI goes outside of a specified range.

Intelligent alerts

Take advantage of extra performance protection measures. Our intelligent alerts use a probabilistic distribution to let you know when something out of the ordinary that you are not already tracking is happening in a campaign.

Qualify

Real-Time Validation and De-duplication

Client and server side validation

Our validation is undertaken in line, in real-time while prospects are filling out the forms when built within Lead Intelligence. For any leads collected or uploaded from third parties, validation occurs within the platform.

Email validation

Validate the email address of all the leads you generate according to multiple criteria. From simple domain checking to syntax and bounce removal, ensure maximum deliverability and engagement for your clients from the very beginning.

Telephone validation

With both landline and mobile validation built-in, you can be sure you’re delivering the correct contact numbers to clients. We can also integrate third party telephone verification tools to ensure comprehensive validation whatever the criteria.

PAF validation

Variable PAF (postal address file) validation from the Royal Mail’s database of around 29 million addresses. If your clients need an even closer match, we can validate to DPS (delivery point suffix) level too.

Data validation

With Lead Intelligence’s custom forms, you can also deploy custom validation. With everything from profanity checks to full custom question validation, our checks and measures can be as intricate as the campaigns you manage.

De-duplication

Choose the right level of de-duplication based on individual or paired data  (e.g. same surname and telephone number). Lead Intelligence also de-dupes within and across accounts, suppliers and campaigns, as well as against existing subscriber or customer lists, to ensure you only charge for fresh, new data.

Response

Auto-rejection feedback

Stop problems before they start to impact on your clients. Both you and the specific supplier are informed in real-time if leads are being rejected so you can act quickly to identify and fix any supply problems.

False rejection data hold

All rejected leads are quarantined and held in the system so you won’t lose any leads if your client decides to change criteria or delivery volumes. Don’t worry about over-delivering on a brief as you can choose to unquarantine leads stored in the system at any time.

Convert

Lead Nurturing

Auto-responder emails

Set up multiple waves of custom emails to kick-start your CRM phase. Automatic lead nurturing activities can speed up the flow of prospects through your client’s conversion funnel and maximise agency AND advertiser ROI.

Event-triggered emails

Keep track of key actions by your client’s prospects and communicate accordingly. Emails can be set up to be sent following specific trigger events such as email clicks, ad engagement or voucher redemption.

Fulfilment

Real time feeds

Transfer leads through to fulfilment in real-time as they are received and validated. This helps sales teams convert leads into customers when their engagement and interest levels are already high.

Sequenced feeds

If you have different strategies or priorities for different clients, campaigns or customer segments, you can set up and schedule different feeds to be transferred at the right times for each subset.

Analyse

Advanced Reporting

Activity report

Break down the performance of your clients and campaigns to see immediately what matters most. With custom tables, timelines and graphs you can dig deep into any metric, campaign, account, supplier or segment you want to see.

Email reports

Break down the performance of your email campaigns, confirmation emails and lead nurturing activities according to opens, clicks and conversions to see what is working and where to focus optimisation efforts.

Lead profile

See instantly who is engaging with your programmes most and which are the most popular or hard to reach customer segments. Visualise the demographics of leads according to whatever information you are collecting on them.

Dashboard

Custom snapshot

Build your own homepage with fully customised snapshots of the real-time information that matters so you can quickly analyse your campaigns. Customise the logins according to each different type of user so each sees only what is relevant.

Key messages (inbox)

See vital information as soon as you log into Lead Intelligence. We place key messages and alerts from the system at the top of your homepage so that you can be confident you will never miss anything important.

Optimise

360° reporting

Conversion reporting

Lead Intelligence can harness all relevant conversion data in real-time via live feeds or uploads. Whether your clients are focused on second purchase, customer lifetime value or new customer referrals, we can feed this data automatically into the reporting and analysis function.

Segmented performance data

Conversion data can be broken down by source, channel, creative and/or demographic so that you can get a clear picture. Optimisation by tweaking your pricing, caps and sources can therefore be undertaken at a granular level to maximise your clients’ ROI.

Billing and Invoicing

Settling Up and Reconciling

Advertiser invoices

Set up your commercials and the system will automatically generate your advertiser invoices, updating the information in real time. Make this time-draining task fast and effective for both you and your clients and ensure the financial side of things stays simple.

Auto generated supplier invoices

Make billing and settling simple. Always stay on top of what you owe to your suppliers, no matter how broad or intricate the spread, with automatically generated and real-time updated invoices.

Historical invoices

Lead Intelligence stores all of your historical invoices for easy reference, making querying and reconciling old data easy to accomplish should you need to revisit the past to deal with a problem that’s only just raised its’ head.

Real-time updates

Real-time validation and updates to invoices mean that there is no need for time-consuming end of month reconciliation across each and every client. We make sure that you always have the most up to date figures at your fingertips.

Support

Training and Development

In-house training

Make Lead Intelligence the perfect fit for your agency, your clients and your staff. The Lead Intelligence support team will arrange training sessions at your offices to ensure that you and your team can get the absolute most out of the system.

Ongoing support

Make Lead Intelligence the perfect fit for your agency, your clients and your staff. The Lead Intelligence support team will arrange training sessions at your offices to ensure that you and your team can get the absolute most out of the system.

Updates

Lead Intelligence is an actively developed platform, meaning it is constantly evolving and improving. The support team will make sure that you are always aware of the latest updates so that you can take advantage of everything our technology has to offer.

The best way to see the amazing power of Lead Intelligence and learn more about how it could transform your performance marketing is to see it for yourself. If you’d like to find out what Lead Intelligence can do for you then sign up here for a free demo.