This useful guide will help newer users get started with Lead Intelligence and provides helpful pointers and ideas.
Read on to discover how you can turn your lead generation programmes from whatever to WOW in just 1 week. Look forward to the week ahead rather than approach it with dread.
The sheer size and scale of your lead generation opportunity is impossible to manage without a technology platform such as Lead Intelligence.
Lead Intelligence can help marketers save valuable time in key areas. Are you using these 5 key features?
Modern lead generation can take your campaigns beyond the initial lead and into retargeting and customer generation.
Real-time processing will have a significant impact on your campaigns. This article explains why it matters and what we do.
Dennis Publishing uses Lead Intelligence to access completely new audiences and drive subscription acquisition into a new era of success.
VoucherCodes uses Lead Intelligence to reveal and enhance supplier ROI while increasing registrations for its weekly newsletter.
Quidco uses Lead Intelligence to manage and optimise considerable BTL activity in tandem with its innovative ad campaigns.
Dennis Publishing's Lead Intelligence programme was shortlisted for the Best Long Term Strategy in The Drum's 2013 Awards. Find out why here.
As active members of the IAB we often present at their events. This practical workshop is a good example of why it's worth getting out of the office for a few hours once in a while!
There are two events on the horizon this week that look likely to fuel the work of digital marketers like us with all manner of useful information and insights.
Have you 'gazed' into the future of wearable technology yet? Here we look at some pricing metrics of the future.
Analysis of this report and what it signals about the future of advertising ecosystem for everyone in digital marketing.
An early look at what Twitter is doing to help us generate leads from their members - and how you can too!