Managing a lead generation opportunity efficiently and ensuring you’re getting it right is pretty much impossible without a reputable high-end technology platform.
The ad spend report certainly continues to highlight the growth of mobile and the significant impact it has on all mainstream formats and channels.
Magnetise joined other lead generation luminaries, agencies, publishers, platform providers and clients for LeadsCon NY 2016 @ The NY Hilton
After eight and half years in Westminster, it’s time to bid our old offices farewell. We’re moving into the iconic Aircraft Factory in Hammersmith, a highly modernised building, that’s steeped in history.
Innovations in data capturing technology are key to gathering new or relevant information. One of the most exciting recent developments in the market is the emergence of Lead Walls (or overlays). They can offer a truly targeted campaign and are proving to deliver impressive returns per impression.
New figures suggest online advertising fraud is on the up. The biggest impact is being felt on cost-per-thousand (CPM) programmatic display and video ad buys, where advertisers are often being over-charged for bots and non-human traffic.