Last year, the IAB launched an important piece of research called the Value of Online Performance Marketing, grouping together affiliate marketing and lead generation.
Following the brilliant inaugural study last year, the IAB has updated its Value of Online Performance Marketing with 2013 data.
Following on from our recent news about ranking 20th in the UK Deloitte Technology Fast 50 initiative, we’ve also been informed Magnetise Ranks 129 in 2013 Deloitte Technology Fast 500 EMEA.
Magnetise has been ranked as the 20th fastest growing technology company in the UK in the 2013 Deloitte Technology Fast 50.
In amongst all of the evolutionary and market-making news of the last few weeks, it’s good to know that the traditional light-hearted approach of the press in the summer months continues to this day.
With the news this month that Google has patented ‘pay per gaze’ technology, whereby advertisers could be charged based on views of their adverts gleaned from wearable devices such as the much-vaunted Google Glasses.