Customise your message
Build your message exactly as you want it no matter which channel you are delivering it through. With Lead Intelligence you can build all of the creatives for your campaign whether they are in display, microsites, social or anywhere else – all in one place. Our custom microsite builder gives you a phenomenal range of options to personalise everything to your exact specifications and our intelligent form builder allows you to ask any question, whatever way you like, and it will do the hard work for you of making sure it fits perfectly into all of your different ad formats. And if you already have the creatives for your campaign set you can easily upload them all into the system and get your campaign live and kicking.
Be in control of your lead sourcing
Managing loads of suppliers at different price points across various campaigns, multiple channels and different platforms can be a real headache. Luckily with Lead Intelligence we take the pain out of it by letting you manage all your suppliers in one place and making them easily comparable no matter how they are delivering your leads. In our Supply Manager you can set all the different prices, caps and specifications for each of your suppliers quickly and easily – and then let Lead Intelligence take care of ensuring that they stick to rules. We are already integrated with all major publishers and to make things even easier, you can tap into our selection of over 850 partner publishers who are already set up and ready to go on the system, increasing your reach without increasing your workload.
Always be on top of the most important details
Nowadays, just knowing the number of leads that are coming in isn’t going to cut it. Whether you or your client is interested in the percentage of customers who download a voucher after signing up or the total number of PAF rejections on your display campaign, you can set it up in Lead Intelligence and get alerts via email or by text whilst you’re getting on with other things. That way you can rest assured that no matter what it is that’s most important to you, you will always be on top of it when it counts.
Go deep and ensure quality
There is simply no excuse anymore for you to be buying leads which are below par. With Lead Intelligence you can specify what type of leads you want, how many you want at any given time – and who you want them from. Every lead is checked against exacting criteria in real-time meaning you only get leads you are happy with. Validation on Lead Intelligence is performed both client side (in the data capture form) and server side (within the system), all in real-time too. This means all your leads, whether you’re collecting them using our forms or bringing them in from third parties, are held to the same standards. Best of all, if a particular characteristic of a lead is negative but not a dealbreaker, you can set the system up to vary the price you pay according to your own criteria.
Maximise the flow of your conversion funnel
The best time to convert a lead is immediately after they have engaged, interacted and signed up – i.e. when their interest is still fresh. With Lead Intelligence you can set up staged welcome emails to go out automatically to new prospects to maintain interest whilst their attention is already on you. You can also set up waves of sequential emails over time to build nurture interest and maximise conversion chances. Live feeds can also deliver these hot-to-trot leads directly to your sales team as soon as they are collected so that prospects can be contacted within moments of giving you their details.
Know your campaign inside out
Lead Intelligence provides detailed reporting and clear business insight which takes in the whole picture from lead collection to conversion data and beyond. The platform presents this intelligence in a clear and readable way so that you can get the insight you need from the off, but you can also build custom reports to appear on your homepage dashboard. We can also have the system automatically take in and report on your own back office data alongside whatever else you are interested in, making your view picture-perfect.
Simplify your costs
Paying the bills is usually the least pleasant part of any job so why make it anymore difficult than it needs to be? Our lead settlement technology automates much of the billing process for you and means you can manage all of your bills to all your suppliers in one place. So with Lead Intelligence you are always on top of what you’ve already paid and what you need to pay, so you will always be in complete control of your marketing spend.
