There are two events on the horizon this week that look likely to fuel the work of digital marketers like us with all manner of useful information and insights. Magnetise is sending members of its team down to both events, so if you would like to meet up on the day to have a chat about this fast-moving industry and all its opportunities, please do let us know.
The first event is the Data Driven Marketing Alliance’s London Roadshow, a one day event on Wednesday 26th March. With speakers from companies such as HubSpot, DataSift, Splunk and ERN Global, plus topics including the rise of data and programmatic marketing on the packed agenda, the day looks well worth a little time out of the office.
Peter Gowrie-Smith, our co-founder and Managing Director, will be attending this event. For those who cannot make the London conference, there is also a European Conference in October in Dublin that will cover and evolve further the key topics being debated this week.
The following day, the DMA is launching some very relevant-looking research at its Taking the Lead: Customer Acquisition Barometer 2014 event on Thursday 27th March. The Direct Marketing Association is one of the industry bodies we have been actively working with for some years now and we are pleased to see their increased focus on lead generation.
Tom and Jess from Magnetise Media and Clare from Lead Intelligence will be heading down there to check out what this inaugural study tells us about fuelling and optimising the customer conversion funnel. At Magnetise, we are finding that we talk more and more about ‘customer acquisition’ and less about ‘lead generation’ these days which we believe is an indication of how well modern marketers understand both the end goal and capabilities of this marketing technique.DMABrands that already understand lead generation’s power - including Telefonica, Age UK and Anglian Home Improvements - are speaking to attendees on the day alongside McDowall, the customer acquisition agency that is sponsoring the research. Focusing on key sectors including auto, utilities, finance and travel, the research promises to identify key trends in areas such as cost-per-acquisition, privacy and budget allocation which are pivotal areas to get right if you want to fill your customer funnel with all the right people, for the right price.
Do you agree? Let us know in the comments below, or come and find us for a chat at the DMA breakfast event.