Capturing and retaining user attention proves a daily challenge. Once consumers become accustomed to a certain marketing technique, it’s much easier to overlook it, making it increasingly difficult to attract their attention. In order to survive, online advertising is constantly evolving and on the page, units are becoming increasingly smart and exciting.At Magnetise HQ we’re continually developing and testing innovative ways to intrigue and attract users. Over the years we’ve gained excellent insight into what works and what doesn’t when it comes to generating prospective customers online. How? Our advanced technology with built-in tracking tools allows us to constantly analyse user behaviour patterns and refining our technology and campaigns accordingly. This insight gives us a unique understanding of how to get the best results for our clients.The ‘Floating Button’ is a new, non-intrusive Ad Unit aimed at engaging with users. Floating Buttons provide a truly bespoke and seamlessly integrated advertising option.
These clever mini ads sit or float neatly over your page, yet they don’t compete or detract attention from any existing placements. With this in mind, Floating Buttons can be included on any page on your site, without causing confusion or an information overload.Floating Buttons are proving popular as they are highly relevant, yet unobtrusive. After clicking on the Floating Button, it expands and shows a second creative, directing the user to either an overlay or a designated web page.
Conversely, Floating Buttons can also be used as a companion to an Overlay Ad, so that when users click out of an overlay, a Floating Button replaces it on the corner of the screen. This gives users another chance at responding to the initial call to action from the overlay.All our units are cross-device optimised and publishers can set very specific targeting variables, such as number of impressions, time on site, exit intent, % scroll and by device.Magnetise ‘Floating Buttons’ are available across Magnetise Media and Lead Intelligence, providing additional revenue streams for all our clients. ‘Floating Buttons’ are incredibly fast and easy to set up, so why give them a go? To find out more, please contact us on 020 7078 8298.We don’t just rely on our industry-leading technology and proven track record, we’re committed to innovation. Our continued investment in research and development helps us stay ahead of the game.