Innovations in data capturing technology are key to gathering new or relevant information. One of the most exciting recent developments in the market is the emergence of Lead Walls (or overlays). They can offer a truly targeted campaign and are proving to deliver impressive returns per impression.
New figures suggest online advertising fraud is on the up. The biggest impact is being felt on cost-per-thousand (CPM) programmatic display and video ad buys, where advertisers are often being over-charged for bots and non-human traffic.
We’re back again to visit the AWS Summit. We were impressed with Amazon’s summit last year, so we were keen to return to ensure we keep up to speed with the latest industry developments.
Like every successful marketer, you probably wish you had a little more time in the day. We’ve been building into Lead Intelligence some excellent time-saving features so users of our lead management and analytics platform can claw back some precious minutes.
The largest collection of tech events in Europe to date, there have been over 200 events hosted with around 30,000 attendees in total according to the organisers.
We’re thrilled to be officially named as one of the fastest growing technology companies in Europe, Middle East and Asia (EMEA). For the second year in a row, Deloitte has named us in their official Technology Fast 500 EMEA winners list.