We had the opportunity to go an event organised by Amazon focused on its AWS web services offering, something which is a pivotal aspect of our technology platform. Amazon put on a very well organised event with a seamless flow through from pre-registration support to post event networking.
With the increasing information overload we all face attention spans are contracting still further, which is why we’ve been working to shorten the conversion funnel considerably with our lead generation technologies and services.
There has been a long-running security flaw in OpenSSL encryption technology which may have affected 2/3 of the world’s web servers. This issue does not impact on the security of your Magnetise products and services.
The latest ad spend study from the IAB and PwC shows a strong increase in budgets devoted to digital from 2012 to 2013, in tandem with increased adoption of all manner of digital devices.
DMA research shows sophistication of customer acquisition in lead generation. Following the launch event, we’ve had a chance to dig through the excellent report to pull out some key takeaways.
There are two events on the horizon this week that look likely to fuel the work of digital marketers like us with all manner of useful information and insights. Magnetise is sending members of its team down to both.